Upcoming event: Audience Atlas Victoria 2019 Launch Event


When: Wednesday, 20 November 2019
Time: 3.00 - 4.30pm (doors open 2.45pm)
Where: Clemenger BBDO Auditorium, NGV, 180 St Kilda Road, Melbourne (Enter via the schools entrance accessible from the Arts Centre forecourt)
Cost: Free, but bookings essential

Creative Victoria is very pleased to invite you to attend the launch of Audience Atlas Victoria 2019.

Audience Atlas Victoria 2019, commissioned by Creative Victoria and undertaken by Morris Hargreaves McIntyre, is a comprehensive profile of the Victorian culture market. The Atlas examines the demographic composition of Victorian arts and culture audiences, and provides in depth insights into their attitudes, motivations and behaviour. The Atlas also investigates Victorians’ media consumption and online habits and examines all findings through eight distinct culture segments.

Audience Atlas Victoria 2019 is a powerful tool that creative organisations of all sizes can use to glean key insights and practical tips to help grow audiences or supporters.

Join Andrew McIntyre (Director and Co-Founder, Morris Hargreaves McIntyre), as he provides a step-by-step guide to using the Audience Atlas to achieve profound audience insights!


Please note: The full report and all appendices will be available via the Creative Victoria website following the launch event.

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Creative Exchange is a long running professional development and networking event program available to anyone working in the creative industries who wants access to the most up-to-date information across the sector.

These free or low cost, monthly events host national and international experts from across the arts, culture, screen and design sectors and cover a wide range of topics.  We look forward to welcoming you at our next event.

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